Identifying the Three Main Ingredients of Marketing

By Grace Kisner




If your business has been operating for a year or longer, then you are doubtless doing a number of marketing activities that work fairly well. Start by inspecting the techniques that have been most productive for you so far and determine if you can refine them to make them work even better. Your past experience is your strongest source of information about what your top marketing tools should be.

Next, take a figured out look at other firms. Commence with your most successful rivals (but do not try to copy enterprises that are way more than 3 times your size, as their budget puts them in a different marketing class and you almost certainly will not be in a position to afford to use their formulas at the moment). A smart idea is to hunt for a successful similar company in another area and then study what they do.

This approach isn't out and out duplicating; it's base-lining (or learning from others' successful examples), which takes virtue of the undeniable fact that ideas are free and any one can try them. Don't copy the text or art of their marketing materials immediately those are copyrighted. Only baseline general ideas for instance, if they employ a huge display ad in the Yellow Pages, try the same methodology with an ad of your own. After you have inspected similar enterprises for marketing concepts, have a look at dissimilar ones.

Occasionally the best ideas come from outside your industry.

For example, the owner of a little company that makes fishing lures was impressed by a mate who wrote a blog about business insurance and the way to buy and use it. No-one in the fishing apparatus field was writing blogs, but glaringly they were an up and coming marketing medium, so he started blogging and shortly had more orders than he could fill. His blog became his lead marketing tool, and he supported it with a site, a conventional outlined catalog, and a toll free number for folk who needed to order by telephone. This marketing section formula worked well, and the business grew without high cost, traditional marketing. His more standard rivals publicized in mags, but his unique formula worked just as well and cost a lot less. Change your mix till you get a formula that's predicted and highly profit able.

Regularly when I look at marketing plans, I find myself advocating the current lead marketing tool be demoted to secondary standing, and a new tool put in top place. Be ready to experiment until you find a lead marketing methodology that truly pulls its weight.